Honda Continues Impressing Performance Enthusiasts with New Concept


Recently, we here at Honda of Ames posted about a new hybrid supercar that was set to be revealed at the Geneva Motor Show. As it turns out, that was not the only adrenaline-fueled treat that Honda had in store for the event. Specifically, Honda revealed a new concept car that gives a very exciting glimpse into the future of the Civic that we currently know and love.

Officially dubbed the Civic Type R Concept…

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Honda to Debut Hybrid Supercar at Geneva Motor Show

The Geneva Motor Show will be kicking off next week and we here at Honda of Ames have our focus honed in on the many exciting model debuts that the Honda brand has in store for fans. One model that we are particularly excited for is the NSX Concept-GT, which we were recently treated to a video clip of, alongside of some invigorating audio that lets you know high-performance has arrived. Check out this speedy…

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Honda Announces Forza Motorsport Civic Si Design Contest Winner

When Honda partnered up with Forza Motorsport, a popular racing franchise, to launch the Forza Motorsport Civic Si Design Contest, we knew the outcome would be nothing short of ultimate automotive candy.

We could see this coming. The Forza Motorsport 5 game allows players to craft their own vehicles--from the paint, decals, window tints and a variety of finishes such as carbon fiber, gold, and camouflage. Gamers were challenged to create something so impressive in…

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Honda Test Program Explores a Greener Future

Miyakojima City Japan is the stage for cutting edge tests on a new way to charge the future of micro-electronic vehicles from our brand.  Here at Honda of Ames we are excited to see how the experiment fares, because if it shows some successful results it could spell a bright and sunny future for zero emission models.

The new Honda MC-B is at the forefront of the test program, while Toshiba was responsible for developing...

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Honda Curiosity and You

At the Detroit Auto Show, there's a new awards series called the 2014 One Show Automobile Advertising of the Year Award; as the name suggests, it honors automakers that have made incredible ads over the last year and our favorite Japanese brand walked away with three of the six! One commercial, titled "Hands," won for the Broadcast category and we have it here for you, in case you missed it. It's short but…

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Honda to Sport a Slew of Custom Models in Tokyo

At the beginning of every year we always turn our attention to Japan and the aftermarket tuner show that our brand shines in every year.   At Honda of Ames we understand that most of these models will never grace our showroom with their presence, but still, the sport and custom class that is showcased is very exciting.

The 2014 Tokyo Auto Salon is the premier stage for tuners to show off what they can do...

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KBB.com Honors Four Honda Models as Vehicles with the Best Resale Value in America

When in search for a new vehicle, one thing that drivers universally desire is a quality vehicle of value. When these prospective drivers visit Honda of Ames, they can be certain that this is exactly what they will be getting when they drive off of our lot in their new Honda model.

Of course, you may think that we are being a little bias, but thanks to auto experts at Kelley Blue Book, we now…

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Parking Is a No-Brainer with New Driverless System

For as long as humans have driven automobiles, they've dreamed about the day that they could sit back, relax, and let their car take them wherever they'd like to go.  Autonomous driving seems like the stuff of science fiction, but the day has finally arrived when we can trust our cars to take us safely where we'd like to go, no interaction required.

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